A disciplined route to market.
Commercialization in growth markets fails less often for lack of good technology than for lack of the right partner, the right paperwork and the right follow-through. Our method addresses all three.
Diagnose. Select. Launch. Manage.
We bring the discipline of Six Sigma (define, measure, improve, control) to commercialization: clear baselines, explicit criteria, and decisions you can explain to your board and your compliance team.
Diagnose
We start with the market, not the product deck: buyers and budgets, the registration path, procurement routes and the partner landscape in each priority country.
Select
We shortlist and score local partners against the Channel Partner House of Quality, starting with the deal-breakers, and we score evidence rather than promises.
Launch
We prepare the registration and tender groundwork, agree a contract with a balanced KPI schedule, and set up onboarding, training and reporting.
Manage & scale
We run quarterly business reviews, re-score partners each year, act on gaps and use what we learn to sequence the next markets.
What guides our work
Evidence over promises
Partners and plans are scored on what can be verified: documents, site visits, reference calls and data, not presentations.
Deal-breakers first
Integrity and legal deal-breakers are screened before anything is scored. A strong sales story cannot outweigh them.
Local where it matters
Registration, procurement, payment routes and data rules are assessed country by country, with local partners where they are required.
Managed, not just signed
Selection is the start. KPIs, quarterly reviews and annual re-scoring keep the partnership honest after the contract is signed.
Channel Partner House of Quality
Seven weighted dimensions (qualification and fit, financial capacity, strategic synergy, operational excellence, compliance controls, market access and voice of customer, and performance management) plus nine knock-out criteria. The same framework is used to select a partner and to review it each year.